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krautkin krautkin
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6 years ago
Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the MADD president? Why or why not?
 
  What will be an ideal response?
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wrote...
#1
6 years ago
By not having a representative on the show, the company missed a golden
opportunity to quell the controversy before it expanded. A company spokesman
could have been far more effective in communicating A&F's message and values
than a written statement. The MADD spokesperson was allowed to attack the
company before a national television audience without fear of a response.
Providing a company spokesperson would also have opened up the channels of
communication with MADD much sooner.
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