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hamzawild6 hamzawild6
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6 years ago
When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
 
  A) integrated messaging concepts.
  B) integrated marketing communications.
  C) interior message coordination.
  D) individual marketing creations.
  E) none of the above.
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wrote...
6 years ago
Answer: B
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