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PurpleAngel PurpleAngel
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6 years ago
Harold Lasswell encouraged us to think about who says what through what channel to whom with what effect. Identify the who, what, channel, to whom, and with what effect refers to in a public relations situation.
 
  What will be an ideal response?
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#1
6 years ago
Who refers to the PR practitioner. What refers to the public relations message.
The channel refers to some form of mass or mediated communication. To whom refers to the
audience or public, and with what effect refers to whatever was intended. Pages 81-82,
Difficulty: 3; Skill: Conceptual
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