Sensitive questions should always be put first in a questionnaire. (True or false?)

Sensitive questions should always be put first in a questionnaire.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Teens today often shop for themselves and are responsible for more decisions than previous generations because of
 a. teens' rebellious natures.
  b. teens need to be similar to each other.
  c. the teens' need to socialize in the mall.
  d. the high number of two-career families and single parents.
  e. medical care and healthier lifestyles.

Question 3

Jennifer, a salesperson for ADA Industrial Lighting, is used to dealing with complaints. If, after listening carefully to her customer's complaint she determines some action should be taken, she gives the customer a 20 price reduction or refund. However, after conducting a customer satisfaction survey, Jennifer learned that many of her customers that complained were not happy with how Jennifer handled their complaints. In the future, Jennifer should probably:
 a. offer a greater price reduction or refund.
 b. listen more carefully to the customers' complaints.
 c. ask the customers how they would like their complaints resolved.
 d. encourage the customers to complain sooner.
 e. educate the customers as to the value of the 20 discount or refund.

Question 4

Data collection should never begin until you have pre-tested the questionnaire.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The early wave of baby boomers grew up in the most prosperous time in the history of the United States, and possibly of any country at any time. They also went through a divisive war and a collective disillusionment. This is an example of how people of the same age ____, which leads to similar consumption patterns.
 a. have similar tastes
  b. have similar motivation levels
  c. share many common symbols and memories
  d. have the same attention levels
  e. are of the same social class

Question 6

Once a customer has begun to voice a complaint, the salesperson should:
 a. identify the extent to which his or her company is responsible for the customer's problems.
 b. listen carefully.
 c. stop the customer and ask him or her to put the complaint in writing.
 d. offer to return the customer's money.
 e. apologize and then offer to return the customer's money.

Question 7

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product
  development.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

People of the same age ____, which leads to similar consumption patterns.
 a. have similar tastes
  b. share many common symbols and memories
  c. have similar motivation levels
  d. have the same attention levels
  e. are of the same social class