Which of the following is FALSE?
a. You are studying the product life cycle phenomenon and attempting to classify certain products into thefollowing stages: introduction, growth, maturity, and decline. This represents nominal scaling.
b. The above products can be further classified according to whether they are consumer or industrial goods. Thisis an example of nominal scaling.
c. The respondent's gender is an example of a nominal scale.
d. Both a and b.
e. a, b, and c.
Question 2Post-decision dissonance is
a. an interesting association related to the product formed after acquisition.
b. an interesting association related to the product formed after disposition.
c. a feeling of anxiety over whether the correct decision was made.
d. the SEVA emotions elicited after acquisition.
e. impulsiveness.
Question 3A marketing test is a comprehensive, periodic, and systematic evaluation of marketing operations that specifically analyzes the market environment and the firm's internal marketing activities.
Indicate whether the statement is true or false
Question 4Which of the following statements about nominal scales is TRUE?
a. The numbers identify the objects.
b. The numbers order the objects.
c. The median can be used as the measure of average.
d. The mean can be used as the measure of average.
e. Both a and c.
Question 5Consumers ____ their acquisition, consumption, or disposition decisions.
a. are rarely able to process information about
b. may express dissonance or regret over
c. are always able to process information about
d. are almost always satisfied with
e. are closed to expectations after
Question 6Effectiveness control evaluates whether the strategic component is accomplishing its objective.
Indicate whether the statement is true or false
Question 7A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of
scale the researcher will use is
a. ratio.
b. ordinal.
c. interval.
d. nominal.
e. Conscious.
Quick Reply
