Salesperson job satisfaction decreases when there is increased uncertainty about expectations and ...

Salesperson job satisfaction decreases when there is increased uncertainty about expectations and the length of the product line increases.
 
 Indicate whether the statement is true or false

Question 2

The empowerment approach in which service employees are trained to manage themselves is called:
 A) job involvement.
  B) suggestion involvement.
  C) high involvement.
  D) production-line approach.
  E) contingency involvement.

Question 3

Retailers use __________ extensively. This occurs when the retailer compares sale prices to regular prices, such as when Best Buy promotes a DVD player as Regularly 99, Now 49.
 A) reference pricing
  B) EDLP
  C) odd pricing
  D) value-based pricing
  E) sale pricing

Question 4

Most buyers are willing to overlook poor spelling and grammatical mistakes in a written proposal as long as the product is beneficial and affordable.
 
 Indicate whether the statement is true or false

Question 5

The decision whether to use key accounts depends on three factors: profit potential, learning benefits, and cost drivers associated with customers.
 
 Indicate whether the statement is true or false

Question 6

The empowerment approach that utilizes teams and allows employees to use a variety of skills with considerable latitude regarding lower-level decisions is:
 A) job involvement.
  B) suggestion involvement.
  C) high involvement.
  D) production line approach.
  E) contingency involvement.

Question 7

The Club is a local hair salon and day spa that caters to an upper-middle class clientele. Although price competition in the local area has been increasing, the owners of The Club have decided to focus their marketing efforts on quality, service, and value, and to resist the temptation to compete on price. In pursuing this non-price strategy, managers of The Club are ascribing to which of the following assumptions?
 A) Customers see all salons as being about the same.
  B) The market for salon services is very price sensitive.
  C) Customers of The Club are so loyal that price competition is not necessary.
  D) It is difficult for competitors to copy The Club's differentiating characteristics.
  E) The managers are ascribing to all of these assumptions.