As salespeople serve their customers, they simultaneously serve their employers and society.
Indicate whether the statement is true or false
Question 2The confidence level is a percentage or decimal that indicates the long-run probability that the results will be correct.
Indicate whether the statement is true or false
Question 3The Diamond Trading Company has an ad that shows a woman wearing a very sparkly diamond ring, and the ad reads Your left hand sees red and thinks roses. Your right hand sees red and thinks wine. Your left hand says I love you. Your right hand says I love me too. Women of the world, raise your right hand This ad is an example of what type of product positioning?
a. experiential
b. symbolic
c. functional
d. imagistic
Question 4Professional buyers expect salespeople to coordinate all aspects of the product and service to provide a total package.
Indicate whether the statement is true or false
Question 5The central limit theorem states that as the sample sizes increases, the distribution moves further from a normal distribution.
Indicate whether the statement is true or false
Question 6An ad for Visa check card payments shows a young man leaning down to look into the back of his desk drawer with a worried expression on his face and a handful of bills. The ad copy reads Stamps. Another reason to pay bills automatically with your Visa check card. This ad is an example of positioning based on:
a. experiential needs.
b. imagistic needs.
c. functional needs.
d. symbolic needs.
Question 7Salespeople rarely get promoted into management positions because their training makes them too valuable where they are.
Indicate whether the statement is true or false
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