Which of the following is the most commonly applied estimate of a composite scale's reliability?
a. coefficient alpha ()
b. coefficient beta ()
c.
d.
Question 2You are an entrepreneur who is about to open a brand new retail concept in a medium-sized town. Your store sells clothing and accessories for pets. What is the most cost-effective and efficient form of communication available to your business?
a. billboard signage
b. on-premise signage
c. television advertising spots
d. magazine space
Question 3________ selling aims to meet customer needs by listening to them, understanding their problems, paying attention to details, and following through after the sale.
a. Consultative
b. Transaction
c. Missionary
d. Cross
Question 4A researcher is reverse-coding items of a 5-point measurement scale. In this case, a 4 would be coded as a:
a. 1.
b. 2.
c. 3.
d. 5.
Question 5Which of the following is not an advantage of billboard advertising?
a. geographic flexibility
b. substantial brand identification
c. selective audiences
d. low cost per thousand
Question 6Marjorie is part of a four-member team that handles technical queries from customers. As part of her job, she also sells products that could help in resolving the technical issues. This is an example of:
a. upselling.
b. inside selling.
c. telemarketing.
d. referral sales.
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