Joe feels very strongly about what is right and what is wrong. He believes this regardless of the situation. Joe's beliefs reflect:
a. normativism.
b. relativism.
c. idealism.
d. terminal values.
Question 2The Industrial Revolution had little to do with advertising other than reducing household self-sufficiency.
Indicate whether the statement is true or false
Question 3A situation in which one chooses from alternative courses of actions, each with different ethical implications, is called an:
a. ethical ideal.
b. ethical reality.
c. ethical norm.
d. ethical dilemma.
Question 4The value of the historical perspective provided in this chapter can be summed up as follows: those who don't know their history, are doomed to repeat it.
Indicate whether the statement is true or false
Question 5Principles that reflect beliefs about what is ethical and what is unethical are called:
a. moral standards.
b. ethical norms.
c. ideal norms.
d. ethical standards.
Question 6___________ is a type of agency compensation that is being questioned by both advertisers and agencies themselves as being behind the times and inappropriate for the modern era.
a. Commissions
b. Markup charges
c. Fee systems
d. Pay-for-results
Question 7Bob's job is to serve as a link between management and the research specialist. He doesn't actually conduct research, but he acts as a problem definer, an educator, a liaison, a communicator, and a friendly ear. Bob is a:
a. research advocate.
b. research manager.
c. research generalist.
d. research assistant.
Quick Reply
