Which of the following measures that part of the total variance of Y that we can account for by knowing the value of X?
a. product-moment correlation
b. correlation coefficient
c. F-test
d. coefficient of determination
Question 2The process of developing new products depends first on a company's location.
a. True
b. False
Indicate whether the statement is true or false
Question 3When a company focuses all of its efforts aimed at consumers based on its technical superiority in product design and features, this company is said to be ____________________-oriented.
Fill in the blank(s) with correct word
Question 4Qualitative studies can deliver large sample sizes and some certitude around numbers, while surveys offer a deep understanding of motivation.
a. True
b. False
Indicate whether the statement is true or false
Question 5The ____ is a measure obtained by squaring the correlation coefficient.
a. t-statistic
b. coefficient of determination
c. F-ratio
d. Pearson coefficient
Question 6Companies approach the design of new products in the same way.
a. True
b. False
Indicate whether the statement is true or false
Question 7A business with a(n) ____________________ orientation recognizes that multiple parties are affected by firm decisions and selects market segments with a concern for its public persona.
Fill in the blank(s) with correct word
Question 8If you participate in a focus group you should expect to be there all day.
a. True
b. False
Indicate whether the statement is true or false
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