Scores or observations recalibrated to indicate how they relate to a base number are referred to as ...

Scores or observations recalibrated to indicate how they relate to a base number are referred to as ____.
 a. index numbers
  b. rank orders
  c. elaborated numbers
  d. real numbers

Question 2

Which calculation is the most accurate way to estimate the size of a market?
 a. population  aware  trial  repeat   Per annum purchase
  b. population  trial  per annum purchase  repeat
  c. population  aware
  d. population  aware  trial  repeat

Question 3

A DRP system is usually coupled with a _______ system in an attempt to manage the flow and timing of both inbound materials and outbound finished goods.
 a. Kan Ban
  b. VMI/ Consignment
  c. MRP
  d. JIT

Question 4

If the marketing goal is awareness among a larger segment, the ad would have to be run during a highly viewed TV show.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Data with a(n) ____ distribution are appropriate for division based on the median split.
 a. normal
  b. unimodal
  c. bimodal
  d. uniform

Question 6

Company XYZ is considering launching a new MP3 player product. It has sized the market and it looks attractive; however, the company would also be wise to predict the __________ of the market to better assess its attractiveness.
 a. population
  b. segments
  c. growth
  d. moving average