Channel experts speak of trust as both the willingness and ability to deliver on promises. (True or false?)

Channel experts speak of trust as both the willingness and ability to deliver on promises.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.
 a. interactive samples
  b. online panels
  c. perpetual samples
  d. e-samples

Question 3

Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.

Question 4

Vendors may offer varying levels of discounts from their published prices.
 
 Indicate whether the statement is true or false

Question 5

Transaction cost analysis is a model that does not consider channel members' marketing costs and governance costs because they are ideally minimized.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

A telephone directory that lists the people in the phone book by their street address instead of by their last name is a type of ____.
 a. snowball directory
  b. inverse directory
  c. reverse directory
  d. sampling frame directory