Social CRM requires that a firm be active on all available social media platforms.
a. True
b. False
Indicate whether the statement is true or false
Question 2Cramer's V is scaled to range between
a. 0.0 and 1.0.
b. 1.0 and 0.0.
c. 1.0 and 1.0.
d. 0.0 to .
e. to .
Question 3Social CRM broadens the firm's ability to listen to and interact with customers.
a. True
b. False
Indicate whether the statement is true or false
Question 4A popular approach to measuring the strength of the relationship between two categorical variables is
a. cross tabulation.
b. Pearson chi-square test of independence.
c. Cramer's V.
d. regression analysis.
e. Kendall's coefficient of concordance.
Question 5Mobile apps are inherently a customer relationship tool.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following concerning the Pearson chi-square test is FALSE?
a. The Pearson chi-square test is conceptually similar to the chi-square goodness-of-fit test.
b. The Pearson chi-square test tests the null hypothesis that the variables are independent.
c. The Pearson chi-square test measures the degree of association between variables.
d. The Pearson chi-square test assesses the degree to which the two variables in a cross tabulation analysis are independent of one another.
e. All of the these statements concerning the Pearson chi-square test are true.
Question 7CRM cannot be implemented in B2B marketing because the field sales force owns customer relationships.
a. True
b. False
Indicate whether the statement is true or false
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