A field of experience is the sum total of a person's experiences that are stored in memory.
Indicate whether the statement is true or false
Question 2With secondary data, who incurs the expense of collecting it?
a. The user of the secondary data
b. The government
c. No onesecondary data by definition is always free.
d. Taxpayers
e. The original compiler of the information
Question 3Which of the following is NOT a question the creative brief must answer?
a. Who/what is the competition?
b. Who are we talking to?
c. What consumer problem do we address?
d. What is the right creative approach to take?
Question 4Words and nonverbal signs do not have meaning per se; instead, people have meanings for signs.
Indicate whether the statement is true or false
Question 5Which of the following is TRUE?
a. Secondary data is always available.
b. You should only resort to secondary data if primary data is unavailable.
c. Primary data collection saves time and money.
d. Some types of marketing research rely almost exclusively on secondary data.
e. Any needed secondary data can be found on the internet.
Question 6Who prepares the creative brief?
a. The AE on the account
b. The client marketing manager
c. The client brand manager
d. It is a joint activity of client leader and AE
Question 7The terms signs and meanings are synonymous.
Indicate whether the statement is true or false
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