America was experiencing tremendous economic growth, its people feared subliminal advertising, and ...

America was experiencing tremendous economic growth, its people feared subliminal advertising, and advertising agencies began to use motivational research. This time period was
 a. the 1910s and 1920s. c. the 1940s and 1950s.
  b. the 1930s and 1940s. d. the 1960s and 1970s.

Question 2

During the 1990's, New York was challenged as the center of the advertising universe by:
 a. London's creative agencies in a new world-wide advertising venue
  b. the federal government who broke up agency monopolies into various subsidiaries.
  c. highly creative agencies in California, Oregon and Washington.
  d. fear of the new media.

Question 3

For advertisers, one main difference between the period immediately following World War I and the period immediately following World War II was that
 a. after World War I, the country entered prosperous economic times; after World War II, it entered a recession.
  b. after World War I, the country entered a recession; after World War II, it entered prosperous times.
  c. after World War I, there was an emphasis on modernity; after World War II, there was an emphasis on tradition.
  d. after World War I, advertising was highly respected; after World War II, it was distrusted.

Question 4

Ads in the 1920s were visual and showed slices of life in a sophisticated way that depicted
 a. people and products in the social settings and circumstances into which products fit.
  b. consumer culture.
  c. conspicuous consumption.
  d. large companies vying for the earnings of corporate America.

Question 5

Ads in the ____ era were particularly concerned with traditional social class and values and were also considered to be bold and provocative.
 a. Creative Revolution (1960 to 1972) c. The Designer Era (1980 to 1992)
  b. Seventies (1973 to 1980) d. World War II and After (1941 to 1960)

Question 6

The first advertising agent, Volney Palmer, opened shop in 1843 . Which one of the following statements about Palmer and his work is accurate?
 a. Palmer's efforts were dismissed by merchants.
  b. Palmer worked for mass circulation magazines.
  c. Palmer created the democracy of goods.
  d. Palmer solicited orders and accepted payment from advertisers.

Question 7

Americans began to fear that they were being seduced by subliminal advertising during the 1950's, and a celebrated example of the hysteria created was the story of:
 a. Vicary's false story of embedded messages for Coca-Cola and popcorn at movie theatres
  b. Morning Again in America, a novel by Hal Riney.
  c. Phil Dusenberry's true story of drink me messages in Pepsi ads
  d. Bruce Barton's book about Christ as an ad man

Question 8

During the Depression the U.S, Congress passed real advertising reform, including law against deceptive acts of commerce.. The result was
 a. greater use of the clean language and family values espoused.
  b. injunctions against advertisers who made false claims
  c. revised packaging to show all ingredients
  d. banning of cigarette ads

Question 9

During which of the following periods were advertising messages primarily informational?
 a. Pre-industrialization (before1800) c. P.T. Barnum Era (1875 to 1918)
  b. Industrialization (1800 to 1875) d. The Twenties (1918 to 1929)

Question 10

Early newspaper advertising
 a. began in 1704 in the United States with two small ads in the Boston News Letter.
  b. dominated the medium, with many fearing the demise of news because of it.
  c. was dominated by simple announcements from taverns and boarding houses.
  d. was not allowed in the new United States because of English laws still in effect.

Question 11

Which of the following is not supported by advertising?
 a. Television networks. c. Radio stations.
  b. Urbanization. d. Newspapers.