The primary disadvantage of personal selling is that it is _____.
a. less effective in driving market share
b. more costly than other promotional tools
c. perceived poorly by clients
d. limited to telemarketing
e. less effective for coupon delivery
Question 2TV program ratings in local markets primarily use _____ to collect information regarding audience viewing habits and the composition of households that view particular programs.
a. tracking devices
b. radar scans
c. people meters
d. paper diaries
e. program monitors
Question 3All of the following are activities in a salesperson may engage except _____.
a. message customization
b. listening to prospects
c. pitching to journalists
d. demonstrating a product in use
e. communicating with clients
Question 4A TV set-top box that requires consumers to punch a button to record their television viewing is known as a _____.
a. program monitor
b. people meter
c. scanner
d. tracking device
e. diary
Question 5Which of the following is despised in salespeople?
a. pushy attitude
b. poor listening skills
c. poor presentation skills
d. lack of product knowledge
e. failure to schedule an appointment
Question 6The judges on the reality TV show American Idol drink out of large Coca-Cola cups during the show. This is an example of _____.
a. product placement
b. sponsorship
c. an infomercial
d. sales promotion
e. slice-of-life advertising
Question 7Which of following qualities is the least valued in a salesperson?
a. knowledge of competitor products
b. product knowledge
c. presentation ability
d. reliability
e. professionalism
Question 8The Eastman Kodak company introduced a 30-minute _____ on TV to promote its new DC210 zoom digital camera.
a. product placement
b. infomercial
c. sales promotion
d. interstitial
e. blog
Question 9Which of the following forms of promotion refers to person-to-person communication in which a salesperson works with prospective buyers in attempting to determine their purchase needs and match those with her company's products?
a. advertising
b. sales promotion
c. personal selling
d. public relations
e. paid media
Question 10Consumers consider _____ to be the most cluttered of all media types.
a. television
b. radio
c. newspaper
d. magazines
e. billboards
Quick Reply
