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chinka chinka
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7 years ago
Successful positioning focuses on communicating the ________.
A) retail shelf space the product should occupy
B) distinct benefits that the product provides
C) competing offerings that are available
D) segments that the company views as prospective customers
E) product instructions for use
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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3 years ago
Successful positioning focuses on communicating the ________.
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