It is during the qualifying stage of personal selling that the salesperson attempts to gain some type of commitment from the customer to purchase the product.
a. True
b. False
Indicate whether the statement is true or false
Question 2With DVR's, people can _____-shift, or record programs and view them whenever convenient.
a. place
b. advertising
c. time
d. media
e. attention
Question 3The SPIN method is about the relative position of dominance, deference, or equality that buyers and sellers put themselves in as a result of dialog between the two.
a. True
b. False
Indicate whether the statement is true or false
Question 4When ads that have been recorded along with program material are fast-forwarded, _____ has occurred.
a. trapping
b. zupping
c. zipping
d. zapping
e. escaping
Question 5Conceding to parts of the objection is one way of handling objections and reducing sales resistance.
a. True
b. False
Indicate whether the statement is true or false
Question 6When a viewer switches to another channel while commercials are aired, _____ has occurred.
a. clutter
b. zapping
c. zipping
d. zupping
e. trapping
Question 7When salespeople handle objections, it means they are addressing sales resistance on the part of the prospective buyer.
a. True
b. False
Indicate whether the statement is true or false