The major green communications efforts involve advertisements that promote green products, environmentally friendly packaging, seal-of-approval programs that promote green products, cause-oriented communication efforts that support green products, and point-of-purchase display materials that are environmentally efficient.
a. True
b. False
Indicate whether the statement is true or false
Question 2Letters, postcards, programs, calendars, folders, and catalogs are all examples of _____.
a. indirect marketing
b. indirect advertising
c. direct-mail advertising
d. e-mail advertising
e. database marketing
Question 3One of the FTC's guidelines for environmental marketing claims states that claims should not overstate an environmental attribute or benefit, either expressly or by implication..
a. True
b. False
Indicate whether the statement is true or false
Question 4Yellow pages, video games, and brand placement are examples of _____.
a. direct advertising
b. indirect advertising
c. niche advertising
d. electronic advertising
e. stealth advertising
Question 5Cause-oriented marketing is practiced when companies sponsor or support worthy causes.
a. True
b. False
Indicate whether the statement is true or false
Question 6What factor should be considered when evaluating the suitability of introducing a telephone sales force?
a. geographical concentration
b. customer decision criteria
c. nature of the purchase
d. status of the major decision maker
e. All of these are correct.
Question 7Green Seal, a Washington, D.C., nonprofit organization, has developed standards and awarded seals to companies that meet environmental standards.
a. True
b. False
Indicate whether the statement is true or false
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