Of the online user segments in the Social Technographics Profile, the largest group in most ...

Of the online user segments in the Social Technographics Profile, the largest group in most countries is
 A) creators.
  B) critics.
  C) collectors.
  D) joiners.
  E) spectators.

Question 2

____ are people who gather information and organize content generated by critics and creators.
 A) Collectors
  B) Spectators
  C) Joiners
  D) Creators
  E) Critics

Question 3

During which stage of the product life cycle is pioneer advertising most appropriate?
 A) Introduction
  B) Growth
  C) Maturity
  D) Recession
  E) Decline

Question 4

Which of the following statements is true about public relations?
 A) Publicity is not part of public relations.
  B) The most common publicity-based tool is the news release.
  C) Marketers can control whether the media choose to publish their public relations material.
  D) Publicity-based public relations do not have limitations.
  E) Event sponsorship is not an effective public relations tool.

Question 5

Those who use Zipcar's services share a car in order to save money and keep the environment green. Zipcar encourages its users to go to a blog and make comments or post ratings and reviews. These people would be called ____ with reference to the blog.
 A) collectors
  B) spectators
  C) joiners
  D) creators
  E) critics

Question 6

_____________ may include a readership survey.
 A) A public relations audit
  B) A financial audit
  C) A communications audit
  D) A social audit
  E) Environmental monitoring

Question 7

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are
 A) collectors.
  B) spectators.
  C) joiners.
  D) creators.
  E) critics.