An ad for a multivitamin that claims, We still bring you everything you need to get through your day in one vitamin, would most likely be considered ____ advertising.
A) reinforcement
B) competitive
C) comparative
D) reminder
E) institutional
Question 2The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.
A) exporter; strategic alliance.
B) limited exporter; national marketer.
C) limited exporter; international proprietorship.
D) exporter; multinational enterprise.
E) exporter; global franchise.
Question 3The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A) repetitive.
B) reminder.
C) pioneer.
D) competitive.
E) reinforcement.
Question 4Southern Tier Industries has operations in more than 30 foreign countries. The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets. Southern Tier Industries is an example of a(n)
A) strategic alliance.
B) joint venture.
C) export-driven corporation.
D) multinational enterprise.
E) trading company.
Question 5Brands that are promoted through comparative advertising are most likely to be
A) market leaders.
B) brands that are attempting to compete with market leaders.
C) primarily services rather than tangible goods.
D) attempting to compete on a nonprice basis.
E) competing in a less competitive market.
Question 6Firms that have operations or subsidiaries located in many countries are referred to as
A) multinational enterprises.
B) strategic alliances.
C) joint ventures.
D) international marketers.
E) export alliances.
Question 7Soft drink companies advertise that their products beat the competition in national taste tests, and they refer to the rival brands by name. This type of advertising is best described as
A) pioneer.
B) competitive.
C) comparative.
D) defensive.
E) selective.
Question 8IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?
A) Licensing
B) Direct ownership
C) Exporting
D) A trading company
E) A joint venture
Question 9Tercile Products Company advertises a specific product heavily, and Carbone Products Company wants to offset the effects of that advertising. In this case, Carbone would most likely employ ____ advertising.
A) competitive
B) pioneer
C) institutional
D) primary
E) native
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