The stimulus of which of the following is similar to that of declining domestic sales?
a. Excess capacity
b. Proximity to consumer and ports
c. Overproduction
d. Saturated domestic market
Question 2Imagine you are going shopping for a new pair of shoes. On your way to the store you run into lots of traffic, which puts you in a bad mood. According to the affect confirmation model of emotion, which features of the potential shoes you may evaluate for purchase will you most likely focus on most heavily?
a. The high price of the shoes.
b. The high quality of the shoes.
c. The good arch support in the shoe.
d. The good range of colors the shoe is available in.
e. You will most likely focus on all the of attributes equally.
Question 3Information must be ____, implying that it must be available in the forms needed by management.
a. relevant
b. flexible
c. timely
d. exhaustive
Question 4________ suggests that mood is treated as a piece of information when consumers form an evaluation of a product.
a. Self-determination theory
b. Discrepancy-interruption theory
c. Excitation transfer theory
d. Affect confirmation model
e. Mood-as-information model
Question 5The intent of which of the following should be to obtain in-depth information rather than a wide variety of data?
a. Focus groups
b. Interviews
c. Surveys
d. Observation
Question 6Which of the following statements about regulatory focus theory is false?
a. Consumers tend to either be promotion focused or prevention focused.
b. A promotion focus is concerned with the presence or absence of positive outcomes and with aspiration and accomplishment.
c. Messages that encourage consumers to think about protection and responsibilities encourage a promotion focus.
d. Promotion-focus combined with the knowledge attitude function would suggest a factual appeal would be very persuasive.
e. A prevention-focus combined with the ego-defense attitude function would suggest a fear appeal ad would be very persuasive.
Question 7Which of the following approaches can be valuable when international marketing research is intended to influence corporate policies and strategy?
a. Centralized approach
b. Decentralized approach
c. Coordinated research approach
d. Transactional approach
Question 8According to attitude function theory, attitudes that help us manage others' impressions of us serve the ________. A good example of an appeal that serves this function would be an image appeal.
a. value-expressive function
b. knowledge function
c. adjustment function
d. ego-defense function
e. None of these choices is correct.
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