Nielsen Media Research found that much like TV viewers who want to avoid commercials, the majority of video game players want to eliminate brand placements in games.
a. True
b. False
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Question 2Internal company data such as customer service reports and customer complaints are considered sources of primary data.
a. True
b. False
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Question 3Product placement in video games has great potential, considering that about 60 million U.S. households have at least some gaming capability.
a. True
b. False
Indicate whether the statement is true or false
Question 4The advantages of using online sampling are the ensured generalizability and representativeness of the data collected.
a. True
b. False
Indicate whether the statement is true or false
Question 5In the current system of product placement, companies pay a fee to incorporate their branded products deliberately as part of the show.
a. True
b. False
Indicate whether the statement is true or false
Question 6The main advantages of using online sampling are the generalizability and representativeness of data collected.
a. True
b. False
Indicate whether the statement is true or false
Question 7Product placement is the practice of placing any branded product into the content and execution of educational vehicles.
a. True
b. False
Indicate whether the statement is true or false
Question 8Google Groups and Facebook are good sources of secondary research data today.
a. True
b. False
Indicate whether the statement is true or false
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