There is one big difference between a successful and an unsuccessful humor adthe joke or payoff in the
successful one:
a. is funnier.
b. can be run more often.
c. is linked to the product.
d. puts down the competition.
Question 2Cryptic Inc, a literary publisher, has established offices in more than 20 states in Lentasia. Additionally, it has advertised in all states of the country. This is an example of advertising.
a. local
b. national
c. regional
d. global
Question 3Which, if any, is NOT an appropriate guideline for the effective creation and use of customer databases?
a. Customer databases should contain categories of customers who differ in terms of their purchase behaviors.
b. Customer databases should only include data that detail customer purchases over a specified time period.
c. Customer databases should be easily accessible to the frontline service provider.
d. Service marketers should be very sensitive to privacy issues as they create and use customer databases.
e. All of these guidelines are appropriate for the effective creation and use of customer databases.
Question 4The product life cycle model is a theoretical construct that helps franchisors understand the industry cycle and the cycle of specific products or services with a franchise system's product line. When sales continue to grow but are increasing at a decreasing rate is associated with which stage of the product life cycle?
a. introduction
b. growth
c. retention & evaluation
d. decline
Question 5Throughout history there has always been a strong connection between services and technology.
Indicate whether the statement is true or false
Question 6An expert testimonial ad for a brand of mouthwash would be most likely to use the ad.
a. a child
b. a dentist
c. a popular cartoon character
d. a famous sportsperson
Question 7Which of the following is an example of international advertising?
a. Crispy Cracks promoting their new line of cracker at the Olympics
b. Flextronic advertising its flat-screen TVs in different states of a country
c. Radicle creating different versions of its new detergent ad for various countries
d. Unicorn featuring its unicorn logo on gear worn by tennis players
Quick Reply
