Which, if any, of these statements about telecommunications and/or information technology are TRUE? ...

Which, if any, of these statements about telecommunications and/or information technology are TRUE?
 a. The latest advancements in telecommunications allow for a real-time system for collecting, transferring, and storing information.
  b. Information is a product with significant marginal costs of distribution.
  c. Using intranet communication enables service employees to communicate with people both inside and outside of the company.
  d. Remote services delivery is not appealing to many services marketers because the cost of digital dissemination of information cannot be diminished.
  e. All of these statements about telecommunication and/or information technology are true.

Question 2

Which one of the following is Not one of the Four P's in marketing?
 a. product
  b. process
  c. price
  d. promotion

Question 3

The best' service framework depends on the individual making the judgement.
 
 Indicate whether the statement is true or false

Question 4

A group of friends sitting in a bar talk and joke about various beer commercials. One of them describes an ad and they all laugh, and then someone says, That is one great ad. Who was that for, anyway? From this scenario, it is clear that the ad about which the friends were talking:
 a. is not a persuasive ad.
  b. has used a feel-good approach.
  c. generates affective brand-consumer association.
  d. is not really a funny ad.

Question 5

Samsonic is the leading manufacturer of televisions in the world. It has created a new advertisement that it wants to be aired all over the world, changing only the language for each country. This is an example of:
 a. national advertising.
  b. international advertising.
  c. regional advertising.
  d. global advertising.

Question 6

Which, if any, of the following is NOT an example of a technology that may be used to empower customers?
 a. Vending machines
  b. Intelligent agent software
  c. computer systems
  d. All of these are examples of how customers may be better served through technology.
  e. None of these are examples of how customers may be better served through technology.

Question 7

The category most franchise systems are in is the one that has focus on product or service qualities or characteristics with prices being a second-level or a lower order concern to the purchaser. Identify which generic category fits most franchise systems below.
 a. convenience goods or services
  b. homogeneous sopping goods or services
  c. heterogeneous shopping goods or services
  d. special products or services