Which of the following data is used for analysis and planning?
a. consumer-behavior studies c. sales data
b. psychographic profiles d. All of the above.
Question 2If the wrong _____ is selected, then the wrong objectives are articulated and the wrong tactics are deduced.
a. goal c. motive
b. objective d. None of the above.
Question 3Objective setting that is not guided by situation analysis may lead managers to set unrealistic and unreasonable objectives. This is symptomatic of which of the following?
a. lack of systems coordination c. lack of systems effectiveness
b. lack of systems integration d. lack of systems efficiently
Question 4By 2020, which of the following is not expected to occur?
a. increase housing demand c. decrease small business
b. increase signaling devices d. increase distance learning
Question 5Which of the following is not expected to happen by 2020?
a. increase uniform cultural products and services c. increase signaling devices
b. increase housing d. None of the above.
Question 6Classes offered online are considered which of the following?
a. distance teaching c. virtual teaching
b. distance learning d. virtual learning
Question 7By 2020, which of the following educational institutions are likely to flourish?
a. colleges campuses c. distance education
b. university campuses d. None of the above.
Question 8By 2020, American consumers are likely to become more fixated on _____ things.
a. intangible c. experiential
b. material d. None of the above.
Question 9Which of the following are satellite small areas outside major metro areas?
a. metropolitans c. outerpolitans
b. macropolitans d. micropolitans
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