If a pizza place owner says I want at least 40 percent of all college students to prefer my pizza place over the other pizzas in town, which of the following marketing communications objective is appropriate?
a. brand learn c. brand do
b. brand feel d. brand repeat
Question 2The statement We need to get the target consumers to develop a preference for our product.. is an example of which of the following marketing communications objectives?
a. brand learn c. brand do
b. brand feel d. brand repeat
Question 3If the owner of a pizza place says, I want at least 60 percent of the college freshman students to know what my pizza tastes better because of the special tomato sauce I use.. This is an example of which of the following marketing communications objectives?
a. brand learn c. brand feel
b. brand repeat d. brand do
Question 4The statement We need to get target consumers to understand what our product is all about.. reflects which of the following objectives?
a. brand learn c. brand do
b. brand feel d. brand repeat
Question 5Which of the following focuses on the financial bottom line; includes gross profit, net profit, cash flow, ROI, and so on?
a. brand sales c. brand do
b. brand profit d. brand repeat
Question 6Which marketing communications objective focuses on the financial bottom line; includes actual sales, market share, and so on?
a. brand learn c. brand sales
b. brand feel d. brand profit
Question 7Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
a. brand feel c. brand sales
b. brand do d. brand repeat
Question 8Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
a. brand learn c. brand do
b. brand feel d. brand sales
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