It is an ethical issue for the interviewer to tell the potential respondent the correct expected length of the interview session.
Indicate whether the statement is true or false
Question 2Which of the following helps the manager to understand and anticipate the effects of creating actions?
a. situation analysis c. objective analysis
b. situation study d. objective study
Question 3The strongest proactive incentive to become involved in international marketing is _____.
a. to avoid taxation
b. to control overproduction
c. the profit advantage
d. creation of excess capacity
Question 4The purpose of a moderator's guide is to
a. provide the participants an outline to follow along with
b. serve as memory aid for the moderator
c. serve as a key component in the analysis of the focus group session
d. all of the above
e. a and b only
Question 5When a researcher determines what or who should provide the data and at what level of aggregation, he or she is determining the _____.
a. hypotheses
b. research questions
c. analysis technique
d. unit of analysis
Question 6The goal of field interviewer training sessions is to ensure that each respondent is provided with common information.
Indicate whether the statement is true or false
Question 7Analysis and planning assists the manager in all of the following except
a. selecting the strategy c. budgeting
b. selecting the objectives d. pricing
Question 8Which of the following is a proactive motivation to go international?
a. Competitive pressures
b. Unique products
c. Overproduction
d. Excess capacity
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