_____ are accepted behaviors within a society or group.
a. Norms
b. Virtues
c. Anomies
d. Motives
Question 2A researcher has completed the fieldwork of collecting data, and now he is checking the data collection forms for omissions, legibility, and consistency in classification. What is this researcher doing?
a. analyzing the data
b. editing the data
c. coding the data
d. reporting the results
Question 3The construct of attitude, because it exists in the minds of individuals and is not directly observable, is difficult to measure and typically involves the lower scales of measurement, i.e. nominal and ordinal scales.
Indicate whether the statement is true or false
Question 4In stratified sampling a subsample is drawn using judgment sampling within each stratum.
Indicate whether the statement is true or false
Question 5Which of the following schools of thought advances the notion that marketing communications discourages innovation and limits consumer choice?
a. marketing communications as market power c. marketing communications as consumer information
b. marketing communications as market dominance d. marketing communications as consumer sovereignty
Question 6Which of the following is true about the relevance of Maslow's hierarchy of needs to international marketing?
a. Need levels remain the same worldwide with regard to economic status, technology level, and other factors.
b. People all over the world consistently follow Maslow's hierarchy of needs.
c. In developing economies, people may forgo meeting some physiological needs or safety needs in order to purchase higher-level products such as cell phones and automobiles.
d. In countries that are characterized by substantial poverty, the focus is on satisfying self-actualization needs.
Question 7When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise, this is an example of a(n) _____.
a. obtrusive method
b. unobtrusive method
c. experiment
d. exploratory research study
Quick Reply
