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Kpolizzi02 Kpolizzi02
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Posts: 380
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6 years ago
Theories are derived from deductive reasoning and selective reasoning.
 
 Indicate whether the statement is true or false

Question 2

Increasing market share by 3 percent by next year would be an example of a(n)
 a. symptom c. opportunity
  b. problem d. decision objective

Question 3

Totally exhaustive means no overlap exists among the fixed-alternative categories in a question's response options.
 
 Indicate whether the statement is true or false

Question 4

Which of the following has been key to modernizing the newly emerging democracies of both Central and Eastern Europe?
 a. Imported consumer goods
  b. Marketing know-how
  c. Western technology
  d. Hefty capital inflow

Question 5

In most scientific situations there is typically only one theory to explain certain phenomena.
 
 Indicate whether the statement is true or false

Question 6

Typical motives for pseudo-research include all of the following except
 a. using marketing research as a way to gain visibility and power in the organization
  b. informing a decision among several possible courses of action
  c. establishing a scapegoat for marketing decisions that do not accomplish objectives
  d. promoting service organizations such as advertising agencies and media to attract new business and impress current clients

Question 7

A frequency-determination question allows the respondent to provide multiple answers to a single question.
 
 Indicate whether the statement is true or false
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Replies
wrote...
6 years ago
Answer to #1

F
Theories are derived from deductive reasoning and inductive reasoning.

Answer to #2

D
Decision objectives include organizational goals, such as increasing marketing share by 3 percent by next year.

Answer to #3

F
This is mutually exclusive. Totally exhaustive means a category exists for every respondent among the fixed-alternative categories.

Answer to #4

D

Answer to #5

F
In most scientific situations there are alternative theories to explain certain phenomena.

Answer to #6

B
Justification of a past decision would be considered pseudo-research, but using it to select an alternative is correct use of marketing research.

Answer to #7

F
This is a checklist question. The frequency-determination question is a determinant-choice question that asks for an answer about the general frequency of occurrence.
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