Theories are derived from deductive reasoning and selective reasoning.
Indicate whether the statement is true or false
Question 2Increasing market share by 3 percent by next year would be an example of a(n)
a. symptom c. opportunity
b. problem d. decision objective
Question 3Totally exhaustive means no overlap exists among the fixed-alternative categories in a question's response options.
Indicate whether the statement is true or false
Question 4Which of the following has been key to modernizing the newly emerging democracies of both Central and Eastern Europe?
a. Imported consumer goods
b. Marketing know-how
c. Western technology
d. Hefty capital inflow
Question 5In most scientific situations there is typically only one theory to explain certain phenomena.
Indicate whether the statement is true or false
Question 6Typical motives for pseudo-research include all of the following except
a. using marketing research as a way to gain visibility and power in the organization
b. informing a decision among several possible courses of action
c. establishing a scapegoat for marketing decisions that do not accomplish objectives
d. promoting service organizations such as advertising agencies and media to attract new business and impress current clients
Question 7A frequency-determination question allows the respondent to provide multiple answers to a single question.
Indicate whether the statement is true or false