A retailer's intangible resources are always included on its balance sheet.
Indicate whether the statement is true or false
Question 2Dawn needed to drop off a few garments at the dry cleaners. On her way to work, she stopped at the local SuperCenter to pick up pastries for her staff at work. While at the SuperCenter, Dawn noticed that they now offer dry cleaning services. So, instead of going to the dry cleaner's on the corner, Dawn dropped off her garments at the SuperCenter. By offering dry cleaning, SuperCenter successfully engaged in what form of competition?
a. Perfect monopoly
b. Mixed-share
c. Divertive
d. Intratype
e. Interactive
Question 3Anchor stores are the stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.
Indicate whether the statement is true or false
Question 4If the owner of the local Red Nails Beauty Salon has determined that 1,100 target customers will come in contact with its print advertisement in the local newspaper, the owner is estimating the _____ of the medium.
a. frequency
b. reach
c. impact
d. awareness
e. coverage
Question 5Employee skills and knowledge is an example of an operand resource.
Indicate whether the statement is true or false
Question 6Divertive competition occurs when:
a. retailer A sends its customer to retailer B to purchase any products that A had out-of-stock.
b. the customer buys product A rather than product B, which was the one he/she was shopping for.
c. a retailer intercepts and makes a sale to a customer that normally would have purchased the product at another retail store.
d. the retailer tries to entice the customer to buy a more expensive model or brand than wanted.
e. the customer buys a private label instead of his/her usual brand.
Question 7The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.
Indicate whether the statement is true or false
Question 8If the manager of the local barbeque restaurant has determined that the theoretical number of consumers reached by its newspaper advertisement is 14,000 households, then the manager is estimating the _____ of the medium.
a. frequency
b. reach
c. impact
d. awareness
e. coverage
Question 9During the marketing with era of retail marketing, long term relationships became a central premise of retail planning.
Indicate whether the statement is true or false
Question 10Albertson's Supermarkets recently began offering DVD rentals to compete with Blockbuster. What type of competition is this?
a. Intertype
b. Intratype
c. Scrambled
d. Mixed share
e. Mixed location
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