As goods are sold through more retail outlets, their markup percentage should decrease.
Indicate whether the statement is true or false
Question 2All of the following discount mass merchandiser stores were founded in 1962, EXCEPT:
a. Walmart.
b. FedMart.
c. Kmart.
d. Woolco.
e. Target.
Question 3Gen Yers are sometimes also called Generation P..
Indicate whether the statement is true or false
Question 4When a retailer speaks of accessibility, within the context of reaching a target market, the retailer is referring to the:
a. access of the store to handicapped persons.
b. access of the store to major traffic arteries.
c. degree to which the retailer can target its promotional or distribution efforts to a particular market segment.
d. ease with which consumers can shop the retailer's location.
e. degree to which the retailer can target its pricing strategy to appeal to a particular market segment.
Question 5Employee and customer discounts are some of the reasons for the difference between initial and maintained markup.
Indicate whether the statement is true or false
Question 6The first US based chain store is 1859 was:
a. Walmart.
b. Sears Roebuck.
c. JCPenny.
d. Woolworth's.
e. The Great Atlantic and Pacific Tea Company (A&P).
Question 7Gen Xers and Gen Yers are different in age but significantly similar in their buying behavior.
Indicate whether the statement is true or false
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