Which of the following statements is INCORRECT with respect to branching questions?
a. Branching questions are more appropriate for mail surveys than telephone or personal interviews.
b. The evidence indicates that branching instructions increase the rate of item nonresponse for items immediately following the branch.
c. When designing branching questions, it is generally good practice to develop a flow chart of the logical possibilities and then prepare the question to follow the flow chart.
d. It is a good idea to order branching questions so that respondents cannot anticipate what additional information is required.
e. Place the question that follows the branch as close as possible to the original question.
Question 2Which of the following is TRUE?
a. Branching questions are easy to develop for a mail questionnaire.
b. Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires.
c. With the exception of telephone interview questionnaires (which are never seen by the respondents), it is generally appropriate to number the questions on a questionnaire.
d. The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail.
e. All of the above are false.
Question 3The funnel approach refers to:
a. asking simple questions first.
b. a method of data analysis.
c. successively narrowing the focus of related questions.
d. using a funnel as a visual aid when asking sensitive questions in a personal interview.
e. successively broadening the scope of related questions.
Question 4Which of the following is NOT true about question sequencing?
a. The first few questions should be simple and interesting to respondents.
b. Narrow questions should be asked first and the questions should get progressively broader.
c. Classification information should be asked last.
d. Basic information, or the information most germane to the study, should be asked for first.
e. Questions on sensitive issues should be asked later.
Question 5Which of the following is FALSE?
a. When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions.
b. Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
c. Basic information should be secured first and classification information last.
d. In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible.
e. One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.
Question 6The question in a restaurant survey, What is your evaluation of the speed and courtesy of your waitperson? is an example of a(n):
a. unambiguous question.
b. branching question.
c. double-barreled question.
d. generalization.
e. redundant question.
Question 7Please indicate your opinion on congressional spending and tax reform. This question:
a. would be a good closing question for a survey.
b. uses the funnel approach.
c. contains an implicit assumption.
d. is double-barreled.
e. is branching.
Question 8The following is an example of a(n) ____
Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes ____ No ____
a. double-barreled question.
b. leading question.
c. ambiguous question.
d. implied alternative.
e. branching question.
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