Pricing changes are static and infrequent when a company's objective is to undersell a major competitor.
Indicate whether the statement is true or false
Question 2A contract can exist only when there is an agreement resulting from both an offer and an acceptance.
a. True
b. False
Indicate whether the statement is true or false
Question 3Sales quotas for channel members:
a. Should almost always be avoided.
b. Are dependent for success upon the use of coercive power.
c. Should be set in conjunction with the channel member.
d. Should be reserved primarily for poorly performing channel members.
e. Should be set after the firm's annual objectives are determined.
Question 4In the United States, international distribution and logistics involvement is shared by a number of different government agencies - most of which are affiliated with the U.S. Department of Agriculture.
Indicate whether the statement is true or false
Question 5Which of the following best defines affective responses?
A) They are thoughts that express disagreement with a message.
B) They are feelings and images in response to a message.
C) They are recognitions and evaluations in response to a message.
D) They are thoughts that discount or attack the message source.
E) They are responses generated through central-route processing.
Question 6In highly competitive situations, marketers may be willing to sacrifice immediate earnings for market share gain or maintenance.
Indicate whether the statement is true or false
Question 7Since people make agreements every day, every agreement can be considered a contract.
a. True
b. False
Indicate whether the statement is true or false
Question 8Effective retail training programs should include all of the following except:
a. How retail customers can promote products.
b. Selling skills.
c. Product knowledge.
d. Stages of the selling process.
e. Teaching how to close a sale.
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