The international _________________________ is the complete assortment of the products that a company offers to its target international consumers.
Fill in the blank(s) with correct word
Question 2Which of the following is a difference between expert consumers and novices?
A) Expert consumers have more refined taxonomic structure of categories than novices.
B) Expert consumers exhibit less flexibility in activating suitable associations than novices.
C) Novices have more concrete associations linked to a concept than expert consumers.
D) Novices exhibit more flexibility in activating suitable categories than expert consumers.
E) Novices have a richer associative network with more associations than expert consumers.
Question 3The _____ clause in a contract establishes where bills, invoices, notices, and other documents should be sent, as well as the key contact person at the buying and supplying companies to whom all questions and issues concerning the relationship.
a. severability
b. notices
c. governing law
d. supply and delivery
e. intellectual property
Question 4If investments in developing port structures are accompanied by concurrent changes in the overall infrastructure, transportation efficiency should, in the long run, more than recoup the original investment.
Indicate whether the statement is true or false
Question 5When channel members load up on discounted products featured in the manufacturer's promotion but pass on the lower price for just a portion of the amount purchased to their customers, they are most likely to be engaged in:
a. the gray market.
b. Price fixing.
c. Forward buying.
d. Price pointing.
e. Free riding.
Question 6One of the main benefits of going international and engaging in international marketing is the ability of a firm to extend the _____________________________
______.
Fill in the blank(s) with correct word
Question 7_____ describes the different levels of abstractness in the associations that a consumer has about concepts and how the consumer's psychological distance from these concepts influences his or her behavior.
A) Construal level theory
B) Fixed point theory
C) Adaptation level theory
D) Abstract theory
E) Bohr's theory
Question 8Container ships are cargo vessels that carry standardized containers and greatly facilitate the loading and unloading of cargo and intermodal transfers.
Indicate whether the statement is true or false
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