____________________ are statistics that describe the population, such as age, gender, race, income, education, occupation, social class, lifecycle stage and household size.
Fill in the blank(s) with correct word
Question 2Measuring Return on Investment in social media is challenging for most marketers.
Indicate whether the statement is true or false
Question 3As a country's economy advances, what happens to buyers?
a. They are in a better position to buy and to demand more sophisticated products.
b. Their income decreases because of the glut of products on the market.
c. They become suspicious of a growing economy.
d. They disappear because culture forbids extra purchases.
Question 4If the purpose of buying currency contracts is to realize a net gain, then the purchaser is _____ and not _____.
a. hedging.speculating
b. speculating.hedging
c. speculating.financing
d. hedging.financing
e. Purchasers do not get involved in managing currency fluctuation as this is solely a finance department activity.
Question 5Which of the following statements regarding appraising the effects of conflict on the channel is true?
a. At present, the conflict index is used in most consumer products channels.
b. At present, most appraisals rely on the channel manager's subjective judgment.
c. At present, most channel managers use a linear scale measuring conflict intensity and frequency.
d. At present, the channel manager uses a scale to relate frequency of disagreements to channel member performance.
e. Channel managers that use objective scales of analysis obtain the best results for identifying channel conflict.
Question 6The purpose of _________________________ is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies.
Fill in the blank(s) with correct word
Question 7The Net Promoter Score category of Passives includes those most likely to damage a brand through negative work of mouth.
Indicate whether the statement is true or false
Question 8Which of the following is an example of psychosocial characteristics affecting product adaptation?
a. Pattern of purchase
b. Attitudes toward the product or service
c. Pattern of usage
d. Attitudes toward the culture
Question 9With a _____, both parties agree that payment occurs as long as exchange rates do not fluctuate outside an agreed-upon range or band.
a. hedging agreement
b. payment in a foreign currency
c. speculation agreement
d. currency adjustment clause
e. payment in U.S. dollars
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