A global strategy does not imply that a company should serve the entire globe.
Indicate whether the statement is true or false
Question 2Which of the following is not a method used to further evaluate and select suppliers once the initial evaluation has taken place?
a. Evaluation of supplier-provided information.
b. Supplier visits.
c. Use of preferred, certified, and partnered suppliers.
d. Trade journals.
e. External or third party information.
Question 3In pursuing cost leadership, the global marketer offers an identical product at a higher cost than the competition.
Indicate whether the statement is true or false
Question 4All of the following are examples of entry qualifiers that suppliers must possess before they proceed to the next phase of the evaluation and selection process except _____.
a. appropriate sales and marketing activities
b. financial strength
c. proven manufacturing or service capability
d. capable and supportive management
e. adequate facilities
Question 5A focus strategy is defined by its emphasis on a single industry within which the orientation may be toward either low cost or differentiation.
Indicate whether the statement is true or false
Question 6A/An _____ is a basic component that suppliers must possess before they proceed to the next phase of the evaluation and selection process.
a. core competency
b. technology roadmap
c. Internet website
d. entry qualifier
e. triple bottom line
Question 7Strategic Business Units represent groupings based on product-market similarities.
Indicate whether the statement is true or false
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