Which of the following is TRUE?
a. The most fundamental criterion in designing a marketing information system is an accurate, objective assessment of each manager's decision-making responsibilities, capabilities, and style.
b. The proper way to define what information is to be provided by a marketing information system is to ask each manager what information he or she would like to have and then go about designing a system to provide that information.
c. In a marketing information system it is important that data files be aggregated as much as possible so as to prevent the manager from being inundated with too many bits and pieces of information.
d. Both a and b are true.
e. All of the above are true.
Question 2Consider the regression equation Y = 5 + 16X1 + 38X2 relating annual expenditures on a particular product Y to X1
and X2, where
X1 X2
If a person belongs to lower class 0 0
If a person belongs to middle class 1 0
If a person belongs to upper class 0 1
Which of the following is FALSE? The equation suggests
a. An upper class person could be expected on the average to spend 38 per year more than a lower classperson on the product.
b. A middle class person could be expected on the average to spend 16 more per year on the product than alower class person.
c. A lower class person could be expected on the average to spend 5 per year on the product.
d. An upper class person could be expected on the average to spend 22 more per year on the product than amiddle class person.
e. An upper class person could be expected on the average to spend 38 per year on the product.
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