Briefly define participatory journalism, and then write one or two paragraphs about how your school newspaper might benefit from engaging in it
Q. 2In two or three paragraphs, describe the differences between a blog and a microblog. Be sure to discuss when a company might prefer to use a microblog in its social networking efforts rather than a blog.
Q. 3Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. In about 100 words, outline the advantages of that strategy.
Q. 4Drawing on the knowledge of cultural differences you learned about in Chapter 1, write one or two paragraphs in which you explain why people who live in one country might prefer to start their own social networking sites rather than use those created by companies in other countries.
Q. 5When it was first started, many business experts were concerned that Facebook would never make a profit. In two or three paragraphs, describe how Facebook was able to generate revenue and outline at least one concern that an investor might have about its future profitability.
Q. 6The chapter identifies several companies that tried to make virtual communities profitable during the early days of the Web. In one or two paragraphs, summarize the reasons these companies failed to succeed in their efforts.
Q. 7Write a paragraph in which you describe the changes that occurred in virtual communities when the bandwidths available to Internet users increased.
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