The opening of a sales message is one of its most critical elements.
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Ques. 2The most effective sales messages follow the AIDA strategy.
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Ques. 3Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.
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Ques. 4Traditional direct-mail marketing is more effective than online marketing.
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Ques. 5A successful persuasive message is typically longer than a direct message.
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Ques. 6Messages to management are more persuasive when they include words such as you must or we should.
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Ques. 7Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.
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Ques. 8As a manager, Mary must inform her production employees that they will need to work extra hours to meet a customer's order. Mary's message will be most effective if she uses warm words and a conversational tone.
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