The central selling point in a sales message:

The central selling point in a sales message:
 A) appears only in the middle of the sales message.
  B) is always the price of a product.
  C) appears throughout the message as a common thread.
  D) is always a point of difference between products.

Ques. 2

Which of the following statements about intercultural ethics is most accurate?
 A) Very few companies that are active in global markets have codes of ethics.
  B) The United States is the least corruptible country worldwide.
  C) Many companies require their employees to take ethics training programs.
  D) Because we now live in a global economy, ethics is not an issue when doing business globally.

Ques. 3

Which of the following is a technique of subordinating the price of a product in a persuasive message?
 A) Introducing the price early in the message
  B) Introducing the price before creating a desire for the product
  C) Mentioning the price in a simple sentence
  D) Stating the price in terms of small units

Ques. 4

Which of the following would be the best sentence to include in an e-mail message going to someone from another culture?
 A) Are you available for a videoconference on 3/5?
  B) Please get back to me ASAP to set up our meeting.
  C) This agreement between our two companies should be a slam dunk.
  D) We look forward to meeting with you next month.

Ques. 5

A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message?
 A) At the beginning, as an attention-getter
  B) Late in the message, along with its benefits
  C) In the end, as the reason for taking action
  D) Throughout the message, as a central selling point

Ques. 6

Jake is working for a global consulting firm and will be writing letters to intercultural audiences around the world. What is the best advice you can give him?
 A) Always use a direct approach to make your letters as clear as possible.
  B) Use your own format and style so that all your letters are consistent.
  C) Send letters to lower-ranking employees to avoid offending higher-ranking employees.
  D) Replace two-word verbs such as put off with clear single words such as delay.