The central selling point in a persuasive message

The central selling point in a persuasive message
 a. appears only once in the message and should, therefore, be carefully placed for best effect.
  b. is usually price.
  c. can be thought of as the message's theme and appears throughout the message as a common thread.
  d. appears only in the attention and action stages.

Ques. 2

In some situations, it is appropriate to lie to customers.
  Indicate whether the statement is true or false

Ques. 3

Which is the BEST choice for the first sentence of a sales message?
 a. An acknowledgment of the receiver's interest in your product
  b. A description of your product
  c. An astonishing fact related to your product
  d. The price of your product and easy steps for taking action

Ques. 4

A steady customer base is the key to business success.
  Indicate whether the statement is true or false

Ques. 5

Which of the following is the BEST introduction of a product or service in a sales message?
 a. Feel the warmth of the sun and the rush of the wind as you cruise through town in your new Trinity convertible.
  b. This is your year to buy a new car, and we can help.
  c. Wow...do we have the car for you
  d. The Trinity convertible has the power and style that few others can offer.

Ques. 6

Customers expect you to make the organization work for them.
  Indicate whether the statement is true or false

Ques. 7

Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website. What is the writer's task in replying?
 a. To send as much information as possible on plasma televisions
  b. To gain Khristopher's attention as to the benefits of plasma televisions
  c. To answer Khristopher's questions
  d. All of the above