Emotional appeals
A) focus on making or saving money.
B) explain how to increase efficiency or protect resources.
C) solve workplace problems.
D) focus on status, ego, and sensual feelings.
Ques. 2Rational appeals focus on making or saving money, increasing efficiency, and
A) soothing the egos of managers.
B) making good use of resources.
C) identifying status in the workplace or community.
D) enjoying sensory input.
Ques. 3You can effectively build interest in a sales message by
A) including your credentials.
B) motivating action in the closing.
C) emphasizing central selling points identified in the prewriting analysis.
D) suggesting the reader lacks good judgment if he or she doesn't buy today.
Ques. 4You must write a sales message to prospective customers. What should you do in the opening of your sales message?
A) Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention.
B) Convince your reader of the superiority of the product or service being sold.
C) Motivate your reader to take action.
D) Promise an incentive for responding by a specific date.
Ques. 5The opener for a sales message should be
A) provocative, humorous or entertaining, and medium length (5-10 lines).
B) stimulating, relevant, honest, and short (1-5 lines).
C) appealing, informative, persuasive, conversational, and medium length (5-10 lines).
D) entertaining or serious, focused, persuasive, and short (1-5 lines).
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