Describe six strategies (in addition to using the AIDA format) for strengthening your argument in ...

Answer to #1

Answer: Six strategies for making proposals more effective are (1) Demonstrate your knowledge in order to convince your audience that you have the knowledge and experience to solve the problem or address the opportunity outlined in your proposal. (2) Provide concrete, quantifiable information and examples instead of vague, unsupported generalizations. Spell out your plan and give details on how the job will be done. (3) Research the competition using trade publications and the Internet to become familiar with the products, services, and prices of other companies offering similar products or services. (4) Prove that your proposal is appropriate and feasible for your audience. (5) Relate your product, service, or personnel to the reader's exact needs. (6) Package your proposal attractively, insuring that it is letter perfect, inviting, and readable. Readers will prejudge the quality of your products or services by the proposal you submit.

Answer to #2

Answer: The close of a report (1) emphasizes the main points of the message, (2) summarizes the benefits to the reader if the message proposes a change or course of action, and (3) brings all the action items together in one place and gives the details about who should do what, when, where, and how.

Answer to #3

Answer: Important terms used in the report should be defined in the introduction.
Defining terms in the introduction of a report ensures that your audience becomes familiar with the terms you use in your report. Defining the terms later on may lead to confusion or miscommunication.

Answer to #4

Answer: A business report contains three sections: the introduction (or opening), the body, and the close. The introduction puts the report in context for the reader, introduces the subject, previews main ideas, and establishes the tone. The body presents, analyzes, and interprets the information gathered. The close summarizes and reviews the key points.

Answer to #5

Answer: Compared to less formal documents, formal reports generally include sentences that are longer and more rigorous, as well as objective, dispassionate, and precise language. They also avoid humor and idiomatic language. A more formal tone is appropriate for longer reports, especially those that deal with controversial or complex information. You also need a more formal tone when your report will be sent to other parts of the organization or to outsiders, such as customers, suppliers, or members of the community.

Answer to #6

Answer: FALSE
Explanation: If you are responding to an RFP, follow the instructions in the RFP in every detail. Most RFPs spell out precisely what a proposal must cover and in what order so that all bids will be similar in form and therefore easier to compare.

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