How would you determine the market demand for your firm's IT services?
A) Perform a TCO analysis.
B) Benchmark your services.
C) Hold focus groups to assess your services.
D) Analyze sales returns on key investments.
E) Perform a stress test.
Q. 2Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A) operational CRM
B) analytical CRM
C) operational SCM
D) analytical SFA
E) operational SFA
Q. 3You are evaluating BI software from a variety of vendors. Identify six elements in the BI environment.
Use your understanding of the importance of these elements to formulate six questions to ask the vendor in order to determine how their software will interplay with your needs.
Q. 4The relationship between users and information systems specialists has traditionally been a problem area for information systems implementation efforts.
Indicate whether the statement is true or false
Q. 5Data visualization technologies are used to help human users see patterns and relationships in large amounts of data.
Indicate whether the statement is true or false
Q. 6Which of the following is an important capability for sales processes that is found in most major CRM software products?
A) returns management
B) lead management
C) channel promotions management
D) events management
E) customer satisfaction management
Q. 7Instant messaging is a type of ________ service.
A) chat
B) cellular
C) e-mail
D) wireless
E) network
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