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An off-price chain specializing in fashion merchandise at deep discounts uses low-rent locations, self-service merchandising, and inexpensive fixtures. Alterations are not available and merchandise can be returned for store credit only. The chain illustrates which element of the retailing concept?
A) customer orientation
B) coordinated effort
C) competitive intelligence
D) goal orientation
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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