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Assume that there are three shopping locations with 500, 1,000, and 3,000 square feet of space allocated to outdoor lighting fixtures. A group of potential customers lives 5 minutes from the first location, 10 minutes from the second location, and 15 minutes from the third location. The retailer estimates the effect of travel time to be 1. The probability of consumers' shopping at location one is ________.
A) 10 percent
B) 15 percent
C) 25 percent
D) 33 percent
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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