Identify and discuss guidelines for making negative announcements.

 First, match your approach to the situation. Next, consider the unique needs of each group. Third, give each audience enough time to react as needed. Negative news often requires readers to make decisions or take action in response, so don't increase their stress by not providing any warning. Next, give yourself enough time to plan and manage a response. Chances are you're going to be hit with complaints, questions, or product returns after you make your announcement, so make sure you're ready with answers and additional follow-up information. Fifth, look for positive angles, but don't exude false optimism. Lastly, seek expert advice if you're not sure. Many significant negative announcements have important technical, financial, or legal elements that require the expertise of lawyers, accountants, or other specialists.