21. Many factors have been identified that distinguish organizational and industrial purchase

21. Many factors have been identified that distinguish organizational and industrial purchase       decisions from individual consumer decisions. Which of the following is NOT one of those       distinctions?
a. Organizational purchase decisions tend to be riskier than individual consumer purchase    decisions. b. Organizational and industrial products are often bought according to precise, technical     specifications. c. Impulse buying commonly occurs in organizational purchasing because of sales     stimulation from direct salespeople. d. Purchase decisions made by companies frequently involve many people