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Business buyers often buy directly from manufacturers rather than through intermediaries, especially ...

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Business buyers often buy directly from manufacturers rather than through intermediaries, especially ...

Question 1.

The best way to generate leads among small businesses is for business suppliers to cold call them.

• true

• false

Question 2.

Business buyers often buy directly from manufacturers rather than through intermediaries, especially items that are technically complex or expensive.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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gdchavis1

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More solutions for this book are available here

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lizsmith Author

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This site is awesome

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Smart ... Thanks!

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Thanks for your help!!

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